Carpet Cleaning & Stain Specialists Serving Long Island, NY, Suffolk & Nassau Counties

Why Should My Carpet Be Regularly Cleaned?

Carpet cleaning is like going to the dentist. You know that you need to go but you keep putting it off. Carpet cleaning is easy to put off. So let me explain why you should have your carpet cleaned.

The first reason is because of the appearance. Clean floors make everything look better. When you have company over do you want them to look at a dirty and stained floor or a clean rug? Of course you want a clean floor. A clean floor shows people that you care about your home and take pride in its appearance.

The next reason is that a clean carpet just lasts longer. Dirt is an abrasive and will ruin your carpeting if left in place. Every step you take on the soil in your carpet grinds it deep into the fibers and cuts the fibers much like abrasive sand paper cuts into wood. This permanently damages the carpet and will cause it to wear out much quicker. Compare the price of carpet replacement and the price of regular cleanings and you will see the benefit in cleaning your carpet.

The last reason is for your health. Clean carpet is just healthier. Do you want your kids crawling around on dirty carpets? Of course not. Do you have allergies? Carpet is like a giant air filter for your home. It traps dust and dirt and keeps it out of the air that we breathe. This filter does need to be cleaned from time to time. Once it is full of soil it stops improving your air quality and starts hurting it.

4 Important Reasons to Clean Your Carpet

  1. Health- Carpet cleaning removes dust, allergens and odor leaving indoor air clean and fresh.
  2. Appearance- It just feels good when the carpet looks clean. No embarrassment if guests pop in.
  3. Investment- Refresh, restore and extend the life of your expensive carpet & area rugs.
  4. Maintenance – Manufacturers recommend professional cleaning at least every 6 – 18 months.

What Is The Best Carpet Cleaning Method?

Choosing the proper cleaning system is important. Some systems may leave residues which accelerate re-soiling and defeats the whole purpose of cleaning. Some methods actually damage the carpet fibers and shorten the life of the carpet.

Research indicates that the hot water extraction system provides the best capability for cleaning. This system is commonly referred to as “steam cleaning,” although no steam is actually generated. This process consists of spraying a solution of water and detergent into the carpet pile and recovering the water and soil with a powerful vacuum into a holding tank. The dirty air and humidity is then exhausted outside. The waste water is properly disposed of. This is done from a truck-mounted unit outside the home with only the hoses and floor tool brought inside.

Shaw warranties require that the homeowner be able to show proof of periodic cleaning. In a typical household carpet should be cleaned every 12 to 18 months, depending on the number of residents and amount of activity using the hot water extraction method (commonly called “steam” cleaning) by a professional certified cleaning service or do-it-yourself system. We use equipment that is certified under the Carpet and Rug Institute’s Seal of Approval program. Click here to see what cleaning method your carpet manufacturer recommends

There are many companies that offer hot water extraction but there is a big difference in which one you will choose. Do you know someone who has recently purchased a new computer? They can navigate it ok at first but it can take months to years to really know the ins and outs. The same is true for carpet cleaning equipment. It takes months & sometimes years for a technician to run that equipment properly. No matter what company you choose please take the time to educate yourself.

[A Diagram of how the hot water extraction / steam cleaning method works.]

Your Carpet Manufacturer’s Written Warranty and Recomendations.

Shaw Industries, StainMaster and Mohawk, who together manufacture over 80% of the world’s carpet, recommends hot water extraction cleaning.

This paragraph comes from the current STAINMASTER Warranty page

To qualify for coverage under this limited warranty, you must have had hot water extraction, performed by a trained, qualified carpet care professional, at least every 24 months since the date of purchase of your carpet.
(You must provide your receipts for proof of service.)

Who is qualified to maintain my carpet warranty?

Following the company’s announcement in June of 2005, Shaw has revised its residential carpet warranties to require the use of CRI (Carpet Rug Institue) Seal of Approval products for carpet cleaning supplies and equipment for carpets manufactured after January 1, 2007. Effective January 1, 2008, the company will also require the use of IICRC (Institute of Inspection, Cleaning and Restoration Certification) Certified Firms for professional cleaning services. Click here to read the press release and learn how your warranty may be affected. You may contact the IICRC at 1-800-835-4624 or visit for information. Kleenrite Carpet Care, Inc is certified by the IICRC and can properly care for your carpet and maintain its warranty.

How often should I get my carpets cleaned?

If carpet is cleaned before it becomes too unsightly, the cleaning chore will be easier and more successful. Frequently used carpet should be professionally cleaned by a qualified technician at least annually, perhaps a little longer interval for infrequently used carpet and even sooner for carpet in homes occupied by respiratory sensitive or allergic persons or in homes with indoor pets.

The following chart from the IICRC S100 Standard and Reference Guide for Professional Carpet Cleaning serves as a guideline for recommending cleaning frequencies for carpet. They consider traffic, soil rating, vacuuming schedules, spot cleaning schedules, and professional interim and restorative cleaning.

The (IICRC) Institute of Inspection Cleaning and Restoration Certification
“Residential Carpet Cleaning Frequency Chart”

Home / Carpet Owner
General Maintenance

Professional Carpet
Cleaner / Restorer


Spot Cleaning

Heavy Use Interim “Area Cleaning”

“Total Restorative Cleaning”

Light Soil

1 time per week

Daily or as soon
as spots are

Traffic Areas every 12-18 months

Every 2 years
or per

Normal Soil
Family with Kids / Elderly

1-2 times per week

Daily or as soon
as spots are

Traffic Areas every 6-12 months

(1x year)

Heavy Soil
Families with Pets / Smoking

2-4 times per week

Daily or as soon
as spots are

Traffic Areas every 3-6 months

Every 6 months
(2x year)

Extreme Conditions
Large Families Multiple Pets


Daily or as soon
as spots are

Traffic Areas every 2-3 months

Every 3 months
(4x year)

Will cleaning my carpets with your ‘Hot Water Extraction System’ make them resoil quicker, shrink or mildew?

It is a common myth that cleaning them before it is absolutely necessary will cause them to get dirty faster. This is an old wives’ tale that was actually true several years ago when shampooing carpets was the common method of cleaning. When done correctly, hot water extraction or “steam cleaning” does not cause the carpet to get dirty faster. We sincerely believe that ‘hot water extraction or steam cleaning’ is the BEST way to clean your carpets. We also are sad to say that if done improperly it can be the worst for your carpets. Why? Improper cleaning techniques can cause over wetting. Many companies clean with the trigger spraying the carpet in both directions which causes over wetting. Most companies do not take the extra effort to take additional ‘dry vacuum strokes’ to ensure no over wetting. Kleenrite Carpet Care cleans with the trigger spraying in one direction with the vacuum slot immediately extracting the cleaning solution. We always take extra vacuum strokes. We do not wet the padding or even the backing of the carpet. We do not shrink or mildew carpets. The rinsing action of the hot water extraction system leaves no soapy residue to attract soil any faster than it did before cleaning. Proper training, techniques, products and equipment are your assurance that maximum soil removal will be accomplished with no such problems.

[Be sure to download your free consumers guide
‘How To Choose A Professional Carpet Cleaning Company.

You will learn 6 costly carpet cleaning misconceptions Discover 21 mistakes even ‘smart people’ make when choosing a professional carpet cleaner. Learn about Kleenrite Carpet Care’s solutions for your home.]